Dublin, July 06, 2023 (GLOBE NEWSWIRE) — The “Report on Analysis of Direct-to-Consumer Genetic Testing Market Size, Share and Trends by Test Type (Nutrigenomics, Carrier), by Technology (Whole Sequencing genome), by distribution channel, The report By Region and Forecasts by Segment, 2023 – 2030 has been added.” ResearchAndMarkets.com offer.
The global direct-to-consumer genetic testing market size is projected to reach USD 8.8 billion by 2030, expanding at a CAGR of 24.3% from 2023 to 2030.
Major drivers of market growth include growing awareness of the potential benefits of genetic testing, growing demand for personalized medicine, and the decreasing cost of genomic sequencing. Additionally, the number of companies offering direct-to-consumer (DTC) genetic testing services has increased, giving consumers a wider range of options.
The market is moderately fragmented, with a large number of mid-sized and large companies accounting for the bulk of the market’s revenue. These entities are undertaking various strategic initiatives to strengthen their presence in the market. For example, in August 2021, Ancestry said it acquired a leading French genealogy company, Geneanet.
The market has grown significantly in recent years due to the growing interest of consumers and healthcare professionals in personalized genetic analysis. This is mainly due to the growing concerns about sedentary lifestyles and diseases related to poor diet among the world’s population.
Companies are taking strategic steps to raise awareness among consumers about the benefits of family history research. This, in turn, developed the DTC test, one of the key applications of the consumer genomics field, to capture the wide interest of clinicians and customers.
Millions of users have used the services provided by consumer genomics companies to learn about their ancestry, family tree and risk of hereditary diseases. The Ancestry DNA database includes data from approximately three million people.
Recently, AncestryDNA announced that it has sold over 3.5 million DNA test kits, while its competitor 23andMe reported 1 million members. In addition, approximately 15% (nearly 2.5 million subscribers) of DNA Kit’s total customers are Ancestry subscribers who pay approximately $20 per month for access to Ancestry data and research tools.
The COVID-19 pandemic has significantly impacted the DTC genetic testing market. There has been a significant demand for at-home genetic testing during the pandemic. However, the at-home segment has declined as the pandemic has subsided.
Companies mentioned
- 23 and I
- Illumina, Inc.
- Family tree DNA
- Ancestry
- Myriad Genetics, Inc.
- Healthcare Genesis
- Easy DNA
- Truth
- Complete Genomes Corporation, Inc
- Living DNA Ltd
- Color Health, Inc.
Direct-to-Consumer Genetic Testing Market Report Highlights
- Predictive testing dominated the test type segment in 2022, which is attributable to its accessibility and affordability
- The whole genome sequencing segment dominated the market in 2022, thanks to its comprehensive analysis that offers a wide range of genetic information
- Online platforms dominated the market in terms of total revenue in 2022, as this method provides consumers with a convenient and accessible way to buy genetic tests
- North America held the largest market share in 2022, which can be attributed to supportive regulatory environments, advanced healthcare infrastructure, and high consumer awareness along with adoption
Key Attributes:
| Ratio attribute | Details |
| No. of pages | 120 |
| Forecast period | 2022 – 2030 |
| Estimated market value (USD) in 2022 | $1.56 billion |
| Projected market value (USD) by 2030 | $8.8 billion |
| Compound annual growth rate | 24.3% |
| Regions covered | Global |
Main topics covered:
Chapter 1 Methodology and purpose of the research
Chapter 2 Executive Summary
Chapter 3 DTC Genetic Testing Market – Variables, Trends & Scope
3.1 Market Lineage Perspectives
3.1.1 Prospects of the main market
3.1.2 Perspectives of the accessory market
3.2 Market dynamics
3.2.1 Analysis of the impact of market factors
3.2.2 Analysis of the impact of market restrictions
3.3 Industry analysis
3.3.1 Analysis of Porter’s five forces
3.3.2 Pestel analysis
3.4 COVID-19 Impact on DTC Genetic Testing Market
3.4.1 Activities of market players
3.4.2 Long-term changes in the market
Chapter 4 DTC Genetic Testing Market: Test Type Estimates and Trend Analysis
Chapter 5 DTC Genetic Testing Market-Technology Estimates and Trend Analysis
Chapter 6 DTC Genetic Testing Market: Distribution Channel Estimates and Trend Analysis
Chapter 7 DTC Genetic Testing Market: Regional Analysis
Chapter 8 Competitive landscape
For more information about this report, please visit https://www.researchandmarkets.com/r/94dw4v
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Global direct-to-consumer genetic testing market
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